60 Guilders has executed a lease with Swarovski for 1,800 s/f of ground floor retail space at 542 Broadway in SoHo.
Broad said his favorite part of the [deal] was how 60 Guilders connected with the tenant’s broker, Jedd Nero of Lee & Associates.
Back in January, 60 Guilders posted an Instagram of managing partner Kevin Chisholm carrying old mannequins out of the store.
“The post yielded numerous inquiries about the store, and we were in talks with Jedd and his team shortly afterwards,” added Broda.