In an effort to become a one-stop shop for real estate clients, Lee & Associates NYC is getting into the residential business.
As many residential firms face financial strain, the Midtown-based brokerage Lee & Associates is betting on its new division to be a natural extension of its core commercial business. Because the company is part of a national brand, it can afford to tackle “the missing puzzle piece” in the firm’s real estate offerings, said Adam Frisch, managing principal of Lee & Associates NYC Residential.